Brand colour communication in digital printing workflows
The consideration of brand colour communication is critical for a growing amount of print products that are being produced by digital printing systems. Most prominently this is the package printing market with corrugated card boards and folding cartons, as well as labels and direct to object printing. The transition from analogue to digital printing for such packaging applications requires to master the challenges of reproducing brand colours with a given process colour ink combination, rather than deploying a specifically mixed spot ink to match a specified spot colour. Gamut extended ink sets improve the general colour capabilities in order to reproduce a spot colour but also need specific attention and control. The speaker is outlining alternative approaches how to master these challenges.