Printing 4.0: What is the impact of the fourth industrial revolution on digital printing?
The fourth industrial revolution has generated a lot of interest and media coverage recently. Digitalisation is inherently part of the transition from conventional printing to digital printing. Due to that fact, the printing industry is probably among the most advanced sectors – at least as far as digitalisation of business processes or customer interaction (“web-to-print”) are concerned. But what about the printing machines themselves? What are the general trends in the industry and how can they be applied to a digital printing machine? How can information generated in the print shop be collected, analysed and visualised on superior systems? How can machine operators be assisted with automatic systems for job preparation or machine maintenance? What impact does variable data printing have on the overall digitalisation of a physical product? Wifag//Polytype Technologies are often confronted with these very questions and are working together with their customers to meet the demanding innovation requirements of the market.