With background in textile chemistry, Vedran has obtained his doctorate degree in the field of Applied Photo/Thermochromism in 2011 from the University of Zagreb. He has since then worked as a Senior Researcher at the University of Leeds, developing electrically conductive inks and as a Senior Chemist at Fujifilm SIS in Broadstairs where he formulated UV curable inkjet inks. Vedran is now the Head of Digital Inks Department at Evonik Coating Additives.