Joachim Kretschmer is Sales Support Manager of Print-Rite New Materials, Zhuhai. He has 30 years of experience in inkjet, electrophotographic and other printing technologies. Before joining Print-Rite he was a Director Research & Development of Pelikan Hardcopy. Therefore, he was involved in the development of inkjet inks, toner powders and cartridges for desktop and industrial applications. Furthermore, he gained experience in test infrastructure, printhead analysis, product and print quality aspects. As a physicist, he obtained his diploma at the University of Ulm, Germany. Mr. Kretschmer is an author of several patents and publications in the field of inkjet and electrophotography.